The complex matrioska gift box experience
Company:
XPAZ DESIGN (Personal)
Year
2023
Role
Product designer, Brand designer, Project owner
Tools used
Figma, Blender, Photoshop, Illustrator, Pencil and paper, Surveys, Workshops
Multiple Branding Identity
Product Design
Illustration
Branding Collaterals
Printing Design
Creating the GIFT BOX was more than just a design project; it was a labor of love, an act of channeling personal grief into a gift that could bring comfort and joy to others. It was born from a deep desire to replicate the unwavering companionship and unconditional love that Lulu, the plush lemur, brought to a dear friend during a difficult time. My personal bias is evident in every detail of theGIFT BOX. The choice of a gender-neutral lemur, a creature known for its playful curiosity and social nature, reflects my belief in the importance of inclusivity and the power of connection. The whimsical stickers, the playful delivery report, and the fantastical origin story are all expressions of my own sense of wonder and childlike joy. Like a treasure map leading to hidden riches, each layer of the box unveils new clues, inviting the recipient to piece together the story and create their own unique connection with the gift.
Multiple Brand Identities
The journey of discovery within theGIFT BOX is a personal one, unique to each recipient. It's a chance to reflect on the things that bring joy, to explore new facets of oneself, and to forge a lasting bond with a new friend. Whether it's a birthday celebration, a special occasion, or simply a gift to oneself, theGIFT BOX offers an opportunity to step back from the hustle and bustle of everyday life and rediscover the magic of surprise and wonder.
A Race Against Time and a Testament to never giving up
The creation of theGIFT BOX was a whirlwind of creativity, a testament to the power of passion and determination. From conception to completion, the project was a race against an almost impossible deadline, demanding a herculean effort to bring the vision to life within a mere 70 hours.
From digital to real product
We embraced a streamlined process, dedicating focused bursts of energy to each phase. Leveraging our expertise and efficient workflows, we moved swiftly from concept to execution. In just one week (and countless cups of coffee!), we successfully crafted a compelling brand identity that translates seamlessly from digital to physical applications. We tie the outcome back to the overarching concept of "From Digital to Real Product.
Inside the Design lab: Unveiling part of the creative process
This is where the magic happens. This snapshot of my private artboard offers a glimpse into the intricate process of crafting a brand identity. From countless logo iterations and color explorations to meticulous typography choices and pattern development, every element is carefully considered. This behind-the-scenes look showcases the dedication and attention to detail that goes into creating a cohesive and impactful brand like The Gift Box
Thank you @withapencilinhand for allowing me in a last minute desperate action to steal his work and adapt it.
Available for work
Available for work
Book a time for us to chat about any upcoming or ongoing design projects and how we can help bring your vision to life.