Creative media agency based in Bucharest
Company:
Portocala Studio
Year
2024
Role
Brand Specialist, Designer, Illustrator
Tools used
Adobe Illustrator, Photoshop, Slack
Branding Identity
Logo Design
Minimalist
Entertainment
Designer
Portocala Studio, a Bucharest-based creative media agency, is redefining the boundaries of digital design. Specializing in mesmerizing 3D Blender creations and immersive UX/UI experiences, they bring your wildest ideas to life. Their signature text-on-water animations have captivated millions on social media, garnering attention from global brands. They blend cutting-edge technology with artistic vision to craft captivating 3D art that seamlessly intertwines the virtual and real. Their expertise extends to UX/UI design and website development, ensuring your digital presence is as engaging as it is functional.
The design process
We collaborated closely with the client to achieve a design solution that was both efficient and impactful, reflecting their minimalist aesthetic. The font selection process, while iterative, ultimately resulted in a versatile typeface that complements the brand's visual identity across multiple touchpoints. This successful collaboration underscores our commitment to both creative excellence and client satisfaction.
The fruity identity
This pattern is a visual metaphor for Portocala Studio's collaborative and multi-faceted approach to design. Just as these fruits blend harmoniously in a fruit salad, so too do the diverse skills and talents of our team come together to create something truly unique and refreshing. The pattern's versatility allows it to be applied across various brand touchpoints, from website backgrounds and social media graphics to printed materials and merchandise. It adds a touch of whimsy and personality, while reinforcing the core brand message of creativity, innovation, and a passion for bringing ideas to life.
From the screen to your desk
To complete the brand experience, we envisioned a cohesive stationery suite, carrying the playful fruit pattern and minimalist aesthetic into business cards, letterheads, and other essential collateral.
Inside the Design lab: Unveiling part of the creative process
This is where the magic happens. This snapshot of my private artboard offers a glimpse into the intricate process of crafting a brand identity. From countless logo iterations and color explorations to meticulous typography choices and pattern development, every element is carefully considered. This behind-the-scenes look showcases the dedication and attention to detail that goes into creating a cohesive and impactful brand
Available for work
Available for work
Book a time for us to chat about any upcoming or ongoing design projects and how we can help bring your vision to life.