
Branding Identity for a restaurant and coffee shop in Brisbane, Australia
Company:
Stones Throw
Year
2017
Role
Branding Specialist, Designer
Tools used
Adobe Illustrator, Photoshop
Coffee Shop
Restaurant
Packaging
Australia
Branding Identity
As lead branding designer for Stones Throw, I had the pleasure of translating Brisbane's vibrant culinary scene into a compelling brand identity. The logo, typography, packaging, and signage all worked together to tell the story of this delightful restaurant and coffee shop. From concept to customer Spearheaded the branding project for Stones Throw, a beloved Brisbane eatery. From initial concept to final execution, I designed a cohesive brand experience that resonated with customers.
Branding vision
Logo & Typography: The logo, featuring a playful illustration and bold typography, conveyed a sense of warmth and approachability. Color Palette & Patterns: A vibrant color palette and custom patterns were created to evoke the fresh, flavorful experience that awaited guests. Packaging & Signage: Every touchpoint was considered, from takeaway coffee cups and food packaging to eye-catching outdoor signage, all designed to create a cohesive and memorable brand experience.
The result
Stones Throw's branding successfully captured the essence of Brisbane's vibrant food scene and helped establish the restaurant as a local favorite. The inviting visuals and cohesive brand presence contributed to a warm and welcoming atmosphere that encouraged guests to return time and again.
Attention to details
The primary font, a bold, sans-serif typeface with slightly condensed letterforms. This gives it a modern, clean feel while still maintaining a sense of friendliness and approachability, perfect for a casual dining establishment. The condensed nature of the font also lends itself well to signage and smaller applications, ensuring legibility even at a distance or on compact items like coffee cups. The branding elements work together to create a cohesive and memorable visual identity for Stones Throw. The combination of a bold, modern font, a playful pattern, and iconic imagery effectively conveys the brand's personality and creates a sense of anticipation for the dining experience that awaits.
Some of the imagery, mostly photographies are from Stones Throw amenity. Check them out here.
Available for work
Available for work
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