The smart turism aggregator
Company:
EasyDo Technologies
Year
2020-2021
Role
Product Designer, Researcher, UI Specialist, Illustrator, Branding Specialist
Tools used
Adobe XD, Photoshop, Illustrator, After Effects, Miro, Attlasian
Product Design
Web Design
B2C / B2B / B2G
Branding Identity
Travel
This innovative platform brought end-users and providers together in one seamless experience, accessible to everyone, everywhere, on any device. By streamlining processes and centralizing information, we achieved significant cost savings for the company while fostering deeper management capabilities for all users. The platform also acts as a powerful springboard for innovation, enabling the hospitality and entertainment sectors to thrive. With dedicated interfaces for both administrators and users, the platform empowers all stakeholders to maximize their potential. Plus, with its unique B2G component, it actively supports regional growth and development in areas like Borsa and Horezu, working hand-in-hand with town halls and mayors.
The story behind brand direction decisions
Firstlock's branding exudes a sense of sophisticated security. The color palette, anchored by navy blue and green, evokes feelings of trust and reliability. Black adds a touch of formality while pops of yellow-green provide a subtle vibrancy, hinting at the brand's innovative approach. The logo, a stylized digital key with a cleverly integrated "1," visually conveys the brand's essence – seamless digital access combined with unwavering security. This visual representation encapsulates the concepts of a door handle (always accessible), a lock (safe and secure), and digital accessibility. Firstlock’s brand identity is a powerful statement, assuring customers that their digital world is protected and accessible, anytime, anywhere.
Empowering property owners, simplified
FirstLock for property owners: This app streamlines property management, offering features to connect with online travel agencies, manage bookings, track guest activity, and promote your properties. It's designed with insights from real property owners, just like you, to boost your bookings, optimize cleaning schedules, and give guests confidence in your COVID-19 safety measures.
Your gateway to effortless group adventures
Imagine effortlessly browsing and booking a variety of services and locations all in one place, whether you're traveling solo or with a group of 50. The platform simplifies trip planning, allowing everyone to customize their experience and receive personalized details, even down to individual room keys. We've designed it with every user in mind, ensuring a smooth and accessible experience even for those less familiar with digital tools. Say goodbye to the stress of coordinating large groups and hello to a truly personalized travel adventure!
Easy to work with
We crafted an intuitive UI and user experience that guides property and experience owners through a simple onboarding process. Once set up, the platform takes the reins, empowering businesses with multi-tenancy and multi-admin capabilities. Tested and tailored with real users in mind, our platform ensures data accuracy and streamlines operations behind the scenes, allowing you to focus on growing your business.
Available for work
Available for work
Book a time for us to chat about any upcoming or ongoing design projects and how we can help bring your vision to life.