Specialty coffee checkpoint📍with good vibes ⚡️
Company:
Bad Habits
Year
2021
Role
Branding Specialist, Researcher
Tools used
Adobe Illustrator, Photoshop, Miro
Branding Identity
Coffee Shop
Fresh & young
Packaging design
Branding collaterals
Done in collaboration with Blanc Architecture where a Symphony of flavors, are crafted by experts. From handpicked beans to meticulously calibrated brewing, every cup is a testament to our pursuit of perfection. Our architect and coffee expert have curated a space where every detail, from the ambiance to the aroma, invites you to savor the moment. Bad Habits isn't just a coffee shop; it's a destination for those who appreciate the finer things.
The brand Vision
This branding screams "we're not your average coffee shop." It's bold, it's modern, and it's got a bit of a rebellious streak. The heavy use of black, the techy font, and the almost circuit-board-like logo give it a distinctly digital feel. The brand is saying "We're fueled by caffeine and creativity, and we're not afraid to push boundaries". This branding is targeted squarely at the young, creative, and tech-savvy. It's the kind of coffee shop where you'd expect to see designers, coders, and entrepreneurs fueling their late-night work sessions. It's a space that celebrates ambition, innovation, and a healthy dose of caffeine-fueled hustle. Overall, this is a solid foundation for a brand that's looking to disrupt the coffee scene. It's fresh, it's memorable, and it's got the potential to attract a loyal following of caffeine-loving creatives.
Bringing the brand to life: Real-world results
Bad Habits isn't just a cool concept – it's a brand that resonates in the real world. These images showcase our design applied to physical products, from eye-catching signage to premium coffee bags. And the response? Customers love it. This branding isn't just visually appealing; it creates a tangible connection with our audience, reinforcing the Bad Habits experience beyond the coffee cup.
Inside the Design lab: Unveiling part of the creative process
This is where the magic happens. This snapshot of my private artboard offers a glimpse into the intricate process of crafting a brand identity. From countless logo iterations and color explorations to meticulous typography choices and pattern development, every element is carefully considered. This behind-the-scenes look showcases the dedication and attention to detail that goes into creating a cohesive and impactful brand like Bad Habits.
Available for work
Available for work
Book a time for us to chat about any upcoming or ongoing design projects and how we can help bring your vision to life.